Iris’ love for classic and sartorial style began with childhood visits to European manors and period dramas like "Pride and Prejudice." Growing up in a small Finnish town, she noticed that society had strict gender norms. Despite feeling gender didn't limit her, adulthood revealed disparities like pay gaps and biased expectations. To challenge this, she co-founded The Pavonini, and leverage the brand's inclusive imagery promotes gender equality in fashion. Through the upcoming mtm suit collection for women, launched together with the brand Herrainpukimo, Iris seeks to break down the gender stereotypes and make classic style accessible to everyone.

Co-founder Ksenia Konovalova of @kseikon talked about the inspiration of founding the club with inclusivity as one of the key ethos and how sartorial women are carving a new path on their journey.